This commentry by the appropriately named Andrea Learned who writes for the generally excellent Marketing Profs Daily Fix blog, about the marketing of The Devil Wears Prada makes one of those points which seems like it should be self-evident, but which is so often ignored:

The… movie (based on a book) was written and marketed based on what resonates with a summer audience of male and female movie-goers, and how they may choose to see a movie - rather than being developed and marketed according to what the studio imagines or hopes the audience will get excited about for one minute on a specific Friday night. Hmmm.
Mark Cuban and any one who regards marketing problems as something that can be solved indendently of the core creative problem of connecting a story with an audience, should contemplate that thought closely.

This entry was posted on Sunday, August 13th, 2006 at 9:06 pm and is filed under Industry Debate, Movie Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.