Is the depressing marketing tag on the UK posters of CASSANDRAS DREAM, the current Woody Allen movie.

It then goes on to clarify, that this is of course, ‘a Woody Allen Movie’. The depressing thing is that it needed clarification, and that clarification wasn’t:’From the Director of Annie Hall, Manhattan, Deconstructing Harry, Bullets over Broadway, and about 40 other movies, of which at least 10 are works of genius and classics of cinema (and which number would NOT include Match Point), but instead ‘From the Director of Match Point’ - a mediocre thriller with average performances and a completely bullshit understanding of London and England’s social milieu.

Now just to be clear this isn’t a rant about Woody Allen. In my book the man’s allowed the odd off decade. He’s  73 for christ sake and has already given us so much (and early reviews suggest that VICKI CHRISTINA BARCELONA is a return to form) my problem is with a movie marketing industry so craven, and a film audience so ignorant and woefully short on memory, that ‘From the Director of Match Point’ is a considered, no doubt on some good evidence, a better marketing tag line than ‘From Woody Allen’.

I’m reminded of a comment I overheard in the cinema at a screening of ‘MEET THE FOCKERS’ - a young woman, probably in her early 20s asked her boyfriend - who’s that actor, you know the one playing the father with the fake breasts. I paused, captivated and horrified to hear what his answer would be: ‘You know him’  came the quick rejoinder in a tone of disbelief (phew at least the boyfriend knows who Robert De Niro is, I breathed to myself), ‘He’s that funny guy from ANALYZE THAT’

This entry was posted on Saturday, May 17th, 2008 at 12:17 pm and is filed under General Updates, Movie Marketing, other people's movies, story and myth, Pop Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.